Do you want to scale your publishing business?

How I systemized and automated my book publishing and marketing and how you can do the same without spending a ton of cash on expensive software.

My name is Juan Born and my publishing business runs for 90% on autopilot. I spend on average 1 to 2 hours per day on it. It used to be 12-hours per day. 

I used my 19 years of corporate experience managing remote teams to do this, and in a moment I’ll show you how you can do the same thing, even if you’ve never hired or managed a single person in your life.

Easy to act on the information

Natalia Stepanova

Hi everyone, I’d like to share with you my experience on a coaching call with Juan. First of all, it's really detailed. So if you are completely new to hiring VAs it will be really beneficial. Juan explains everything you need to know step by step. Secondly, it's really easy to act on the information. Juan proves that hiring VA is going to move your publishing business to a completely new level!

But first things, first. Let me tell you what my business looked like, before I started to hire help.

I started publishing to escape the 9-to-5 rat-race. My initial goal was the make $10k in sales with publishing. I hit this goal last year in August 2019. 

But the sad thing was, I was working more than ever. Although I was home all the time, I had less time to spend with my wife than ever before. 

I was continuously working IN my publishing business:

  • Creating new book-outlines
  • Writing book descriptions. 
  • Creating landing pages. 
  • Writing Emails. 
  • Proofreading books.
  • Checking and updating my AMS Ads
  • I even did my own formatting


Not exactly the passive-income lifestyle that I imagined myself having with publishing when I started. So, I decided to outsource more.

The one training that really got me to the next level regarding automation.

Kristó Willem

His coaching session was extremely to the point. Juan gave his tools and tips to set up the systems for getting a lot of work done a lot faster. It saved me tons of time and energy in the long haul. The one training that really got me to the next level regarding automation. Awesome & Thanks a ton, Juan Born!

To continue, here’s why most publishers’ outsourcing strategy (if you can even call it a strategy) just doesn’t work. 

They spend 5 minutes on Upwork posting a job for “virtual assistant” and then hire the first person who responds. They expect this person will scale their publishing business on autopilot. As attractive as this sounds, it never works in reality.

First, most people on Upwork have a freelance mindset. They try to survive from gig to gig. They are sort of online entrepreneurs who are not attracted to old-school 9-to-5 mentality and are not committed to a client (you) for a long time.

Furthermore, most of them have zero experience in multi-million companies, with a working routine, structure, systems, procedures. They will create a lot of extra work for you, especially in the beginning.

Video-testimonial - Jacob Rotherberg



Jacob Rothenberg - 
6 Figure Publisher and Course creator


But first, here’s why most publishers’ outsourcing strategy (if you can even call it a strategy) just doesn’t work. 

They spend 5 minutes on Upwork posting a job for “virtual assistant” and then hire the first person who responds. They expect this person will scale their publishing business on autopilot. As attractive as this sounds, it never works in reality.

First, most people on Upwork have a freelance mindset. They try to survive from gig to gig. They are sort of online entrepreneurs who are not attracted to old-school 9-to-5 mentality and are not committed to a client (you) for a long time.

Furthermore, most of them have zero experience in multi-million companies, with a working routine, structure, systems, procedures. They will create a lot of extra work for you, especially in the beginning.

A lot of gems and key lessons covered

Jet Saini

For anyone on the fence about grabbing the group coaching call, it was extremely valuable. For those like me who don't plan to hire any employees right now, there were still a lot of other gems and key lessons covered. Thanks, Juan Born

So, I decided to go for the more sustainable, more long-term and easier to scale route.

Well, this cost some extra time in the beginning. But after just a few days, the boring and energy-draining tasks were already from my plate. 

Moreover, the tasks were done more predictably and more precise than ever. 

After a while, things began to run and grow on autopilot

Having employees running my publishing business, created time for me to do other stuff. So, I decided to create a course for other self-publishers, so they can do the same.

In this course, I share my experience from working inside Billion-Dollar companies, like Royal Philips, Xerox and Vodafone. I worked in a bunch of different roles, as a Programmer, as a Project manager and in the also as a Line Manager. 

Mindset of scaling publishing as an actual business

Brian Chang

I attended the coaching call last month. It was worth the investment. The information was great but what i valued even more was the mindset of scaling publishing as an actual business. Since attending the course 30 days ago, here are the actions i have taken: 1) Stream line how I work with my writers and how they submit files to me. 2) Learn how to outsource and delegate effectively, which helps save me a lot of time and increase the quality of my books. If you are a seasoned publisher and looking to scale, then I would recommend taking the course.

In my last job, before going all into publishing, I was responsible for a remote team spread of 3 continents in 4 different time zones. 

I applied this experience in my own publishing business and want to share it with you in my new course.

Inside this course you will discover:

  • Where and how to recruit well educated, low-cost and above all loyal A-Players for your team
  • How to train them fast and efficiently without wasting your time
  • Which systems and tools I use to monitor the quality and progress
  • How I can grow a brand and an audience on a topic I know nothing about
  • I managed to explain things only once, saves me tons of time
  • How to create motivation and accountability
  • How to create a relationship and a team, while working in different places in the world in different time zones
  • How to create ´ownership´ and ´responsibility´ and why that is important


And much, much more.

Even if you have zero experience in managing people, in this course, I will guide you in no-time through the experience which took me 19 years to collect. I´ll break it down in easy to consume and easy to apply chunks.

You don’t need to buy a bunch of expensive software either. Inside the course, I´ll show the 4 free tools I use to manage, communicate and, most important, safely run the business with my team.

Automating and Scaling for Publishers

Now available for just $ 297,-

Learn how I managed to reduce my working days from 12 hours to just 1 or 2 hours a day by clicking: ´Yes, I want the course´.

It was priceless! Worth 1000s of dollars

Gal Agadi

I have been on that training call. That was priceless! The information on the training was worth thousands of dollars for me. You really over delivered there. Thanks again, Juan Born

Completely changed my mindset about what a real business should be.

Wilhem Lobo Guzmán

I have been publishing for many years. Juan Born inspired me to take my business to a higher level. It is not fun when you have to do all the tasks of your business by yourself. This coaching call completely changed my mindset about what a real business should be.

Detailed and structured

Dmitry Emelyanov

The coaching call was very good, all information was detailed structured and presented well. It really saves you lots of time and organizes your business process if you get the training. Otherwise, you'll be browsing the internet for hours looking for a solution.

The nuanced information that you will need to know before going into the process of hiring

Alex Kerr

Hey guys, I bought Juan's coaching call that goes over everything you need to know about hiring VA's and thought it was well worth it. It acts as a primer for the course that Juan is releasing and goes over the nuanced information that you will need to know before going into the process of hiring. Definitely excited to take the course, hiring a VA is something that I have been needing to do for a while now. Would recommend to anyone needing to do the same :)

Really valuable piece of the puzzle

Stu Bruce

I can't wait to attend the course, Juan. I got a lot from your coaching call and it was obvious that you're offering a really valuable piece of the puzzle as well as being a huge support as someone who genuinely cares about helping people get the best from themselves. I especially noticed that you understand that it's a personal journey to become a successful business person and you know how to help people build what they need to get results.

Mindset of scaling publishing as an actual business

Brian Chang

I attended the coaching call last month. It was worth the investment. The information was great but what i valued even more was the mindset of scaling publishing as an actual business. Since attending the course 30 days ago, here are the actions i have taken: 1) Stream line how I work with my writers and how they submit files to me. 2) Learn how to outsource and delegate effectively, which helps save me a lot of time and increase the quality of my books. If you are a seasoned publisher and looking to scale, then I would recommend taking the course.

The one training that really got me to the next level regarding automation.

Kristó Willem

His coaching session was extremely to the point. Juan gave his tools and tips to set up the systems for getting a lot of work done a lot faster. It saved me tons of time and energy in the long haul. The one training that really got me to the next level regarding automation. Awesome & Thanks a ton, Juan Born!

Easy to act on the information

Natalia Stepanova

Hi everyone, I’d like to share with you my experience on a coaching call with Juan. First of all, it's really detailed. So if you are completely new to hiring VAs it will be really beneficial. Juan explains everything you need to know step by step. Secondly, it's really easy to act on the information. Juan proves that hiring VA is going to move your publishing business to a completely new level!